Clik here to view.
A Favorite Place to Hang Out
Before the Internet, young people expressed themselves through the clothes they wore, the friends they had, the music they listened to and the sports they played — or didn’t play. And they still do....
View ArticleClik here to view.
FOBO is the new FOMO
FOBO is the new FOMO As teens go, Marcus, 16, is pretty typical. Like many his age around the world, the São Paulo native likes hanging out with friends, shopping at the mall and watching football on...
View ArticleClik here to view.
Digital Diversity: A Closer Look at African Americans in the US
Multiscreening is becoming the norm as people weave seamlessly across screens and media platforms, and African Americans are leading the charge. To help marketers better understand the roles culture...
View ArticleClik here to view.
Creative Combinations That Work
Traditionally, marketers have leveraged print ads to prime consumers or primetime TV spots to remind consumers of a brand’s message. But the success of a campaign ultimately hinges on using the right...
View ArticleClik here to view.
Digital Diversity: A Closer Look at Asian Americans in the US
The US Asian American1 community represents a diversity of languages, cultures and countries. While each culture within the Asian American audience is distinct, there are commonalities in how this...
View ArticleClik here to view.
Connecting with Mothers When It Matters Most
Brands that understand the changes in people’s lives have an opportunity to not just reach people but to really connect with them. While marketers so often categorize people based on fixed traits, like...
View ArticleClik here to view.
Celebrating Easter Together
Easter is a time to share and celebrate with friends and family. And mobile is allowing people to share and share in the celebrations more widely and instantaneously than ever. We conducted a poll and...
View ArticleClik here to view.
Growing Up in a Visual World
For today’s teens and young adults, image is everything—particularly when it comes to how they communicate. Take it from Aria, a 22-year-old from Canada: “People don’t really want to read through text...
View ArticleClik here to view.
Storytelling Sells: Creating a Digital Marketing Narrative to Drive Action
When it comes to digital campaigns, advertisers tend to lead with “Buy Now” messaging. But is the traditional direct-response approach the most effective way to reach people on digital? Not...
View ArticleClik here to view.
The 3 Most Common M-Commerce Questions Answered
Last Holiday season was a tipping point for mobile: Traffic surged to mobile shopping sites and apps. M-sites crashed from the onslaught of shoppers. And people got comfortable not only researching but...
View Article
